Callout button text: enter the callout form button text.Callout body: enter any additional information or details on the callout.Callout text: enter text for the main header on the callout.
Featured image: s elect a featured image to display on both the callout and form step (pop-up box and slide-in box only). Any callout customization will appear in the preview on the right, so you have an idea of what your pop-up form will look like when it's live on your page. On the Callout tab, add and customize callout text to grab your visitors' attention. At the top of the form editor, click the edit pencil icon to edit the form name. To create a pop-up form, select one of the following form types: 
Select the business unit you want to associate this form with. Click the Select a business unit dropdown menu. To associate the form with a business unit ( Business units add-on only):. For Starter and Free accounts, navigate to Marketing > Forms. For Professional and Enterprise accounts, navigate to Marketing > Lead Capture > Forms. In your HubSpot account, navigate to Forms:. 
To add pop-up forms to an external page, you must install the HubSpot tracking code on your external site, or install the HubSpot WordPress plugin on your WordPress site. You can use p op-up forms with any blog post, landing page, or website page hosted on HubSpot. With the pop-up forms tool, you can create engaging lead capture forms to attract new leads.
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